Misguided Spirits · Strategy · 3 years
From New York breakout to multi-state challenger brand
LoomNX built the team, distribution and cultural credibility to scale Misguided Spirits across new U.S. markets: the #2 spirits brand at Winebow after 24 months, in just 2 of their 4 regions.
#2spirits brand at Winebow after 24 months — in just 2 of their 4 regions
Misguided Spirits was a locally-loved New York brand. We built the team, distribution, and cultural credibility to scale it across new U.S. markets.
What happened
From New York breakout to multi-state challenger brand: after 24 months, Misguided Spirits was the #2 spirits brand at Winebow, in just 2 of their 4 regions.
#2Spirits brand at Winebow after 24 months, in just 2 of their 4 regions
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