Mark Wakefield

Three decades of P&L, board, and general management experience across four continents. Most recently SVP Marketing for Ferrero Premium Chocolate in North America, sitting on the board and leading the flagship $600 million premium category, where he delivered 18% core growth through a 40% pricing cycle and moved the brand from fourth to first in equity. Mark leads engagements as fractional CEO, President or COO, drawing on The Roster — LoomNX’s vetted network of specialist fractional leaders — when an engagement requires deep functional expertise.

Before that he ran Ferrero’s $850 million Nutella and Chocolate Snacks portfolio, delivering 52+ consecutive weeks of share growth. He started his career at Unilever, where he led Skin Care and Deodorants in Canada and sat on the Dove Global Leadership Team.